About Robert Kingston
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Hi, I’m Robert Kingston, a “Brisbane ex-pat”, living in Melbourne, Australia who lives and breathes the web.
I work as an Analyst at Experian Hitwise (specializing in conversion optimisation), working in industries like gifts, apparel, banking & finance, real estate, hospitality, energy and general ecommerce sites.
Prior to that, I worked as a consultant at New Business Media – a Gold Coast based web development agency – helping clients with SEO, PPC and CRO. Earlier yet, blogging guru Yaro Starak hired me help run and optimise a bunch of his sites (and in doing so, taught me so much about blogging).
Why Conversion Rate Optimisation and Web Analytics?
Since 1997 when my brother helped me develop my first website (about games), I’ve been hooked by the web. As I went through high school and uni, I developed a bunch of sites and a healthy appreciation of the business principals required for successful websites. Online marketing, analytics and optimisation just seemed a natural fit for me.
I joined Experian Hitwise late 2009 to help develop their conversion optimisation methodology and run campaigns on clients’ sites. This is where I have really honed in on analytics and CRO as a specialization (best decision I’ve made). Here, I’m one of the go-to guys on Google Analytics, Website Optimizer and conversion optimisation. This blog is focused on these topics, so I hope you find it useful – otherwise I mustn’t be very good!
My “Resume?”:
About Me:
- Favourite foods: Modern Australian, Hungarian, Alaskan King crab, anything from David Jones deli and especially Suomalainen pannukakku
- Favourite TV shows: Man vs. Wild, Special Ops Mission, The Office, House, Game of Thrones, Boardwalk Empire, documentaries etc.
- Interests: Travelling, websites, music, trying new things and peak experiences…
- For more details, view my Google Profile
