Subscribers mean extra readership – and quite often, extra revenue. Therefore, it makes sense to track them, so you can measure your progress relative to your effort. Here’s a simple way to track visitors who click on your RSS feed link on your page.

First, Adding the Code

It’s really quite simple to do. Within your RSS button code place the bolded code within the <a> tag:

<a href="http://{YOUR RSS FEED LINK}" onclick="pageTracker._trackPageview('/tracking/rss-click');"><img src="http://{YOUR RSS BUTTON IMAGE}"></a>

Or for Asynchronous tracking, use the following code:

<a href="http://{YOUR RSS FEED LINK}" onclick="_gaq.push(['_trackPageview', '/tracking/rss-click']);"><img src="http://{YOUR RSS BUTTON IMAGE}"></a>

Next, Setting Up Google Analytics

Once that’s done, setup the following goal in Google Analytics by following a few simple steps:

1. Login to Analytics and open the account that your blog is tracked within

2. Select “Edit” beside your blog’s profile

3. Click “Add a goal”

4. Name the goal “RSS subscribers”

5. Select the goal type as “URL Destination”

6. Select “Exact match” as the match type

7. Enter “/tracking/rss-click”, without the quotation marks.

8. Click “Save”

Voila – you’re done! See the image below for an example of setting up the goal:

Are these instructions easy enough?

Let me know in the comments…