Dear readers – Long time, no see. For those of you who don’t know, I have recently become a freelance analytics and optimisation consultant. Fortunately I’ve been keeping busy :). Don’t you love working in digital right now?
Today’s guide covers an activity I perform almost daily: Measuring A/B and MVT split tests within Analytics (and other tools). Since I’m still not a fan of Google Analytics’ Content Experiments, this guide is focused squarely on integrations with awesome tools like Optimizely, Visual Website Optimizer, Cohorts.js and Adobe’s Test & Target.
OK, Yep – I hear you…:
Optimizely/Visual Website Optimizer/Test & Target already measures tests.
It does. But there are so many advantages to tracking tests in Google Analytics (or a second platform) that you mustn’t ignore it.
Here’s why… Read more →