The Real Reason To Make Data Driven Marketing Decisions?

The Real Reason To Make Data Driven Marketing Decisions?

May 17th, 2010 → 7:00 am by Robert Kingston // No Comments

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Making marketing decisions based purely on whether you’ll THINK it’ll work will only get you so far (for several reasons), but most of all, I think Avinash Kaushik sums this up best:

“You and I are poor proxies for the customer. And just because you don’t like something… how should I put it so you’ll understand…. oh let’s try this…. you not liking something is not a statistically significant sample of data!” – From this post.

If that’s not a good reason to start making more data driven decisions – I don’t know what is…