4 Valuable Insights from Tracking Page Load Times in Google Analytics
February 22nd, 2011 → 7:00 am by Robert Kingston
I’ve been tracking page load times on my blog for quite some time now. So it’s about time that I published my findings with my setup (now that I have enough data and all). I’ve dug up the key insights for my site after looking at some reports unfortunately I still don’t have enough data [...]
Measuring Lift Over the Course of a CRO Campaign
February 3rd, 2011 → 7:00 am by Robert Kingston
Conversion rates can change day to day without any definite explanation – and someone in your organisation, comparing time periods might ask you – “Why isn’t our conversion rate X% higher as you said it would be?” Or worse yet – “Why haven’t we seen any lift in our Google Analytics conversion rate?” I’m going [...]
It’s About What You Test – Not What Tool You Use
February 1st, 2011 → 9:00 am by Robert Kingston
I frequently get asked why I choose Google Website Optimizer (GWO) over other platforms (Optimost, Visual Website Optimizer & Adobe Test & Target). It’s as though people believe that using a paid platform, they’re going to see much larger increases in conversion rates over time than if they used GWO for example. Reasons for Google [...]
Why CRO Gives More/Less Than You Bargained For
January 12th, 2011 → 4:00 am by Robert Kingston
While there’s some consensus that conversion rates should be measured by unique visitors, in some industries it can be naive to ignore a conversion rate calculated based on visits – especially under (very rare) specific circumstances. Tools like Google Website Optimizer rely solely on unique visitors, meanwhile Google Analytics relies upon visits to calculate conversion rates. Let’s see [...]
4 Unique Google Analytics Segments to Use on WordPress
December 6th, 2010 → 4:00 am by Robert Kingston
What good are your Analytics if you can’t make sense of the data and suit it to better your needs? Sometimes, you can get more meningful information out of the reports by customising the data to suit your needs. For instance, have you ever wondered what the value of comments are on your pages? How [...]
Track Leads from Traffic Source to Point of Sale in Google Analytics
December 2nd, 2010 → 4:00 am by Robert Kingston
The problem with most lead generation sites is that while most of them track leads converting on the website, they do not marry them up with the conversion rate of those leads on the backend. This creates a problem - For instance, you might serve a major accounting practice which attracts 50 leads per month – [...]
The Performance Impact of Google Website Optimizer MVT
November 30th, 2010 → 4:00 am by Robert Kingston
Now there’s a big emphasis on page load times, people are beginning to take more scrutiny about the elements they add to a webpage. I myself have been guilty of whether or not to add different tools to my page. I finally figured I’d take a look at what impact Google Website Optimizer actually has [...]
A Unique Solution to Cross-Domain Tracking in Google Analytics
November 23rd, 2010 → 4:00 am by Robert Kingston
Normally, cross domain tracking is a nightmare in Google Analytics. Transferring the cookie data from one domain to another can create nightmares for companies, especially as they have to use things like: _getLinkerURL on iframes _linkByPost on all forms posting users cross domain _link on URLs sending users cross domain Citricle seems to have come [...]
Conversion Optimisation for ‘Noobs’: Choosing What to Test
November 16th, 2010 → 4:00 am by Robert Kingston
I see a lot of people who start off in conversion optimisation making several critical mistakes when choosing what to test. Here are a few that I see frequently: Testing content or elements that are meaningless to customers Making small changes and expecting the world Running a test in a low trafficked part of the [...]
@Slideshare, I Can See Your Google Analytics – Please Remove My Code!
November 13th, 2010 → 11:07 pm by Robert Kingston
Latest update: Added some instructions about how I’m blocking traffic from Slideshare from showing up in my reports. Update: After tweeting about it a couple of times and posting my site on Digg and Hacker News, a representative from Slideshare contacted me (see comments under post) and my code has removed my code from their [...]
