Question: What Does Conversion Optimisation Mean?
May 4th, 2010 → 6:53 am by Robert Kingston
Since conversion optimisation is a relatively under-developed field on the web (at least in Australia), I’m doing a little bit of research to try and find out what people generally think conversion optimisation is about. This should help me understand what level of posts I should be publishing. Share Your Answers Anyway, please copy and [...]
Track Content that People Copy From Your Site
April 27th, 2010 → 7:00 am by Robert Kingston
What are people copying from your website and sharing with their friends? Can you get links from this? Introducing Tynt… Tynt, is a new web service which aims to be the Analytics company for copy/paste on your site. You can track what is copied (words, images), where on your site it was copied from and [...]
Setup Free Behavioural Targeting on Your Site
April 20th, 2010 → 11:30 pm by Robert Kingston
All the big guys do behavioural targeting – so why don’t you? Too expensive? Too difficult? Pffft… Did you know you can set this up for free? Introducing BT Buckets BT Buckets is a new service that allows you to dynamically serve content to visitors based on their previous behaviours on your site. Here’s how [...]
Track AdSense Clicks with Google Website Optimiser & Analytics
April 17th, 2010 → 10:26 am by Robert Kingston
I’ve always wanted to improve the profitability of my AdSense sites, but only until recently, have I been using Google Website Optimiser to find the most profitable ad placements. I encountered many errors, hopefully many of which I can help you to avoid. My solution: Integrates Google Website Optimiser (GWO) with Google Analytics (GA), to [...]
Track WordPress Blog Comments in Google Analytics
April 17th, 2010 → 9:15 am by Robert Kingston
Comments are really important to track, if you want to create a successful blog, for a number of reasons: Comments create community They add fresh, new content for search engines to crawl Comments give you feedback Tracking comments in Google Analytics lets you see what drives people to comment on your blog. How to do [...]
5 Essential Google Analytics Tips for Bloggers
April 17th, 2010 → 8:44 am by Robert Kingston
When starting out with blogging it may be intimidating to use Google Analytics or where to begin. Anyway, here are 5 key tips I recommend focusing on, to write a succesful blog: 1. Setup goals & funnels Goals will help you to track your progress, against blogging-specific metrics (assuming you want to earn a buck, rank higher [...]
Track RSS Subscribers on Your Blog with Google Analytics Goals
April 8th, 2010 → 10:24 pm by Robert Kingston
Subscribers mean extra readership – and quite often, extra revenue. Therefore, it makes sense to track them, so you can measure your progress relative to your effort. Here’s a simple way to track visitors who click on your RSS feed link on your page. First, Adding the Code It’s really quite simple to do. Within [...]
10 Dangerous Analytics Assumptions
April 1st, 2010 → 1:23 pm by Robert Kingston
Assumptions can be dangerous, especially when making important decisions off assumptions. The more you make, the more convoluted and abstract the truth becomes. Here are a few you might like to become aware of: 1. People coming to your site are engaged from the get go In reality, people may be doing something else while [...]
