Warning: This is a fairly technical post (not for the faint of “technical heart”).

I was exploring creating my own split testing JavaScript the other week until I stumbled onto this amazing piece of work by James Yu, called Cohorts.js. With a couple of updates, I’m excited to start using this on my own sites and clients’ sites with a low budget.

To sum it up, this post details how to implement a poor man’s Optimizely. Read more →

If you’ve looked closely enough at my site, you may have noticed the new section to the side – tools and tweaks.

To date, I have built a calculator for graphing and measuring statistical confidence on your tests (alongside the feedback tool and GA content targeting script). It’s the first of its kind to graph split test results freely on a website (at least that I know of).

Check out the split test calculator here – share it and bookmark it if you find it useful.
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I frequently get asked why I choose Google Website Optimizer (GWO) over other platforms (Optimost, Visual Website Optimizer & Adobe Test & Target). It’s as though people believe that using a paid platform, they’re going to see much larger increases in conversion rates over time than if they used GWO for example. Read more →

Now there’s a big emphasis on page load times, people are beginning to take more scrutiny about the elements they add to a webpage. I myself have been guilty of whether or not to add different tools to my page.

I finally figured I’d take a look at what impact Google Website Optimizer actually has on page load times and I was pleasantly surprised – particularly given I live in Australia where the internet is notoriously horrible. Read more →

So, you’re about to run a test in Google Website Optimizer and you have to track something crazy like revenue per visitor, ecommerce tracking, multiple goal points and so on… If you’re just running plain old GWO, you can’t track that – Sucks I know, but… Read more →

I’ve always wanted to improve the profitability of my AdSense sites, but only until recently, have I been using Google Website Optimiser to find the most profitable ad placements. I encountered many errors, hopefully many of which I can help you to avoid.

My solution:

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