Updated 8 April 2013: Google Analytics changed the way reports are shared and therefore invalidated the links I previously shared. The links are now updated and should work with the latest version of GA. Enjoy!
As I’ve written before, unique visitors and visits can be misleading when used under the wrong circumstances, so it’s important to understand both metrics and track and measure the one that matters most to your business. Chances are, conversion rates by unique visitors mean a lot for your business - but how do you measure it when Google Analytics only measures conversion rates by visits.
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