All the big guys do behavioural targeting - so why don’t you? Too expensive? Too difficult? Pffft… Did you know you can set this up for free?
Introducing BT Buckets
BT Buckets is a new service that allows you to target content to visitors based on their previous behaviours on your site. Here’s how easy it is to segment (or place your visitors into a bucket):
Once that’s done, you can serve different content to people in that bucket:
- Want to target newcomers with a lightbox? Easy.
- Want to give commenters a bonus? Pretty easy.
- Want to serve a different page to RSS subscribers? Too easy!
Right now, they’re providing the service free of charge, but I don’t think it’s going to be free for much longer. Regardless, you can get it while it’s free, here:
I’m in the middle of giving it a burl on my sites, but will post some results once I’ve done it.