The Real Reason To Make Data Driven Marketing Decisions?
May 17th, 2010 → 7:00 am @ Robert Kingston
Making marketing decisions based purely on whether you’ll THINK it’ll work will only get you so far (for several reasons), but most of all, I think Avinash Kaushik sums this up best: “You and I are poor proxies for the customer. And just because you don’t like something… how should I put it so you’ll [...]
