Track Website Optimizer Tests with Yoast’s Google Analytics Plugin
May 23rd, 2011 → 7:39 pm @ Robert Kingston
I’ve been setting up some crazy-complex experiment on my blog recently and I figured I would simplify things by using Yoast’s Google Analytics for WordPress plugin. This is such a well built plugin but my only concern was that there was no easy way to pull Google Website Optimizer experiments information into it - so [...]
Google Analytics’ New Site Speed Report Tracks Page Load Times
May 3rd, 2011 → 10:00 pm @ Robert Kingston
I’m not sure why, but I haven’t seen much coverage (none at all, in fact) about Google Analytics’ new Site Speed report. As you may have read on my blog, I covered Panalysis’ method to track page load times in GA once before and showed how page load times can be factored into insightful reporting. [...]
Do You Measure “True Bounce Rate”?
March 8th, 2011 → 7:00 am @ Robert Kingston
The trouble with blogs and other sites that offer up quick and pointed content to visitors, is that often times, readers arrive and spend minutes worth of engaged time reading your posts, but they bounce from your site after a single pageview. One potential way of solving this is by changing how your bouncerate is [...]
4 Valuable Insights from Tracking Page Load Times in Google Analytics
February 22nd, 2011 → 7:00 am @ Robert Kingston
I’ve been tracking page load times on my blog for quite some time now. So it’s about time that I published my findings with my setup (now that I have enough data and all). I’ve dug up the key insights for my site after looking at some reports unfortunately I still don’t have enough data [...]
4 Unique Google Analytics Segments to Use on Your Blog
December 6th, 2010 → 4:00 am @ Robert Kingston
What good are your Analytics if you can’t make sense of the data and suit it to better your needs? Sometimes, you can get more meningful information out of the reports by customising the data to suit your needs. For instance, have you ever wondered what the value of comments are on your pages? How [...]
Track Leads from Traffic Source to Point of Sale in Google Analytics
December 2nd, 2010 → 4:00 am @ Robert Kingston
The problem with most lead generation sites is that while most of them track leads converting on the website, they do not marry them up with the conversion rate of those leads on the backend. This creates a problem -Â For instance, you might serve a major accounting practice which attracts 50 leads per month - [...]
A Unique Solution to Cross-Domain Tracking in Google Analytics
November 23rd, 2010 → 4:00 am @ Robert Kingston
Normally, cross domain tracking is a nightmare in Google Analytics. Transferring the cookie data from one domain to another can create nightmares for companies, especially as they have to use things like: _getLinkerURL on iframes _linkByPost on all forms posting users cross domain _link on URLs sending users cross domain Citricle seems to have come [...]
Build Your Own Feedback Form in Google Analytics
October 13th, 2010 → 8:04 pm @ Robert Kingston
Update November 2010: Made a note about tracking visitor comments in Analytics and how I’m testing it. Update: Removed “Maybe” response with 0.5 score as Analytics only supports passing integers. Sometimes your goal is not to optimise for revenue, but for the ability of your website to solve people’s problems. The issue is, there’s no [...]
Track Page Load Times with Google Analytics’ Asynchronous Script
July 10th, 2010 → 4:36 pm @ Robert Kingston
Did you know page load times have been shown to impact conversion rates, revenue and other metrics on your site? Here’s some stats: Increasing the size of search results pages from 10 to 30 results increased page load by 500 milliseconds and decreased Google’s revenue by 20% Every 100 milliseconds of extra load time impacts [...]
Track If People Like Your Blog Posts in Google Analytics
June 8th, 2010 → 6:50 am @ Robert Kingston
Update 08/08/2010: Improved the link handling & now tracks the post URL in Analytics. Reading SEOmoz’s blog on the way home from work, I noticed a great little call to action at the bottom of their post that read: “Did you like this post? Yes / No“ I like this idea of tracking visitor sentiment [...]
