Visualize Your Best Converting Hour & Day of the Week
August 23rd, 2011 → 4:45 pm @ Robert Kingston
Last week, Tim Leighton-Boyce shared a post about day-of-the-week reporting in Google Analytics V5. It reminded me of a cool little visualization Core Metrics uses to illustrate the best converting hour and day of the week, as well as how to construct it in Microsoft Excel. Yes. It’s really that simple to do, and gives [...]
Offer & Content Targeting Using Google Analytics
August 8th, 2011 → 5:00 pm @ Robert Kingston
One of the lesser known features of Google Analytics is that you can use it to target offers and content through JavaScript – much like the features of BTBuckets and many split testing software providers. Unlike these providers however, using Google Analytics can be a cleaner, tidier way that has less of an impact on [...]
Download: Simple Feedback Form with Google Analytics Integration
July 19th, 2011 → 7:13 pm @ Robert Kingston
Feedback is probably the best tool anyone can use to improve their website and guide conversion optimisation camapigns. Since Kampyle is a little on the expensive side for most blog owners, I built a little alternative for anyone looking for a great free option that also integrates with Google Analytics. Features Attention grabbing pop-out (useful [...]
3 Custom Reports Using Unique Visitors in Google Analytics
June 6th, 2011 → 7:30 pm @ Robert Kingston
Before we get to it, I’d first like to apologise to my subscribers who are receiving this twice. Last week, I accidentally published an unfinished copy of the post from my phone. Yes, I’m embarrassed and yes, I plan to make it up to you… Let’s get into the post! As I’ve written before, unique [...]
Track Website Optimizer Tests with Yoast’s Google Analytics Plugin
May 23rd, 2011 → 7:39 pm @ Robert Kingston
Update: Just updated the code to detect if it’s on the page, in case you’re running an experiment on only one page of your site. I’ve been setting up some crazy-complex experiment on my blog recently and I figured I would simplify things by using Yoast’s Google Analytics for WordPress plugin. This is such a [...]
Google Analytics’ New Site Speed Report Tracks Page Load Times
May 3rd, 2011 → 10:00 pm @ Robert Kingston
Update 24/11/2011: Now you don’t need to make the code updates for Site Speed Tracking – it is all controlled simply through _trackPageview(). In fact, now you can also control the sampling rate of site speed by calling _setSiteSpeedSampleRate() before the call to _trackPageview(). See the tracking reference here. I’m not sure why, but I [...]
Do You Measure “True Bounce Rate”?
March 8th, 2011 → 7:00 am @ Robert Kingston
The trouble with blogs and other sites that offer up quick and pointed content to visitors, is that often times, readers arrive and spend minutes worth of engaged time reading your posts, but they bounce from your site after a single pageview. One potential way of solving this is by changing how your bouncerate is [...]
4 Valuable Insights from Tracking Page Load Times in Google Analytics
February 22nd, 2011 → 7:00 am @ Robert Kingston
I’ve been tracking page load times on my blog for quite some time now. So it’s about time that I published my findings with my setup (now that I have enough data and all). I’ve dug up the key insights for my site after looking at some reports unfortunately I still don’t have enough data [...]
4 Unique Google Analytics Segments to Use on WordPress
December 6th, 2010 → 4:00 am @ Robert Kingston
What good are your Analytics if you can’t make sense of the data and suit it to better your needs? Sometimes, you can get more meningful information out of the reports by customising the data to suit your needs. For instance, have you ever wondered what the value of comments are on your pages? How [...]
Track Leads from Traffic Source to Point of Sale in Google Analytics
December 2nd, 2010 → 4:00 am @ Robert Kingston
The problem with most lead generation sites is that while most of them track leads converting on the website, they do not marry them up with the conversion rate of those leads on the backend. This creates a problem - For instance, you might serve a major accounting practice which attracts 50 leads per month – [...]
