Ethnio Review: How I Used it to Interview My Visitors
March 14th, 2012 → 10:29 pm @ Robert Kingston
Web analytics tools often only give you a limited understanding of your visitors. So when I recently ran a trial of Ethnio on my site to recruit people like you to interview, I was amazed with how much insight I gained. What is Ethnio? It’s a service that uses your website to recruit users for research [...]
The Real Reason To Make Data Driven Marketing Decisions?
May 17th, 2010 → 7:00 am @ Robert Kingston
Making marketing decisions based purely on whether you’ll THINK it’ll work will only get you so far (for several reasons), but most of all, I think Avinash Kaushik sums this up best: “You and I are poor proxies for the customer. And just because you don’t like something… how should I put it so you’ll [...]
About Rob
I work as a Senior Analyst (Analytics) at Experian Hitwise to help clients turn their stats into results. I also like to run, drink, eat and be merry. My girlfriend would say I play too many games and use my Android too much.
