Build Your Own Feedback Form in Google Analytics
October 13th, 2010 → 8:04 pm by Robert Kingston
Update August 2011: Have made available publicly, the code for my simple feedback form with Google Analytics integration. Update November 2010: Made a note about tracking visitor comments in Analytics and how I’m testing it. Update: Removed “Maybe” response with 0.5 score as Analytics only supports passing integers. Sometimes your goal is not to optimise [...]
Why Optimising for Conversion Rate may not Increase Your Revenue
October 1st, 2010 → 8:24 am by Robert Kingston
So, you’ve run a couple of tests and noticed a 30% increase in your conversion rate. Where’s that 30% extra revenue per month? Google Website Optimizer tells you that the test won with 98% “confidence” that it won. Come on! Believe it or not, there can be a number of things at play here. Let’s [...]
3 Ways to Track Google Website Optimizer A/B Tests in Analytics
August 10th, 2010 → 7:00 am by Robert Kingston
Displaying experiment data in Google Analytics from Google Website Optimizer is extremely straightforward to do. You might have found my other post on integrating Google Website Optimizer MVT with Google Analytics and were curious as to how you could integrate it with Google Analytics. The truth is though, this may not be what you anticipated. [...]
When Testing is a Waste of Time and Resources
July 31st, 2010 → 7:00 pm by Robert Kingston
A lot of websites advocate that you MUST TEST EVERYTHING. While this makes a lot of sense, it shouldn’t be followed blindly in all cases. Like many rules such as this, you get the best results when you know when to break them. Here’s why… Your changes can’t be measured accurately If you’re unable to [...]
Track Page Load Times with Google Analytics’ Asynchronous Script
July 10th, 2010 → 4:36 pm by Robert Kingston
Did you know page load times have been shown to impact conversion rates, revenue and other metrics on your site? Here’s some stats: Increasing the size of search results pages from 10 to 30 results increased page load by 500 milliseconds and decreased Google’s revenue by 20% Every 100 milliseconds of extra load time impacts [...]
Track If People Like Your Blog Posts in Google Analytics
June 8th, 2010 → 6:50 am by Robert Kingston
Update 08/08/2010: Improved the link handling & now tracks the post URL in Analytics. Reading SEOmoz’s blog on the way home from work, I noticed a great little call to action at the bottom of their post that read: “Did you like this post? Yes / No“ I like this idea of tracking visitor sentiment [...]
Spy On Your Competitors’ Multivariate and A/B Split Tests
May 31st, 2010 → 7:00 am by Robert Kingston
With a simple browser plugin, you can find out if your competitors are using Google Website Optimizer. But what it can’t do, is show you what they’re testing. Here, I’m going to show you how you can see exactly what your competitors are testing on their sites. Sneaky? A little. Smart? Totally. What you need [...]
Track RSS Subscribers’ & Twitter Traffic in Google Analytics
May 23rd, 2010 → 10:19 am by Robert Kingston
So, you’ve started to track clicks on your RSS subscribe button and now you want to measure what your RSS subscribers and Twitter followers are doing on your site. Thankfully, it’s very easy to do. You’re going to need the following things: A blog Google Analytics installed RSS subscribers (optional, but recommended ) A Twitter [...]
See Google Website Optimizer (MVT) Tests in Google Analytics
May 19th, 2010 → 7:00 am by Robert Kingston
So, you’re about to run a test in Google Website Optimizer and you have to track something crazy like revenue per visitor, ecommerce tracking, multiple goal points and so on… If you’re just running plain old GWO, you can’t track that – Sucks I know, but… Custom Variables and Google Analytics Save the Day I [...]
The Real Reason To Make Data Driven Marketing Decisions?
May 17th, 2010 → 7:00 am by Robert Kingston
Making marketing decisions based purely on whether you’ll THINK it’ll work will only get you so far (for several reasons), but most of all, I think Avinash Kaushik sums this up best: “You and I are poor proxies for the customer. And just because you don’t like something… how should I put it so you’ll [...]
